The National E-Commerce Secretariat(NeCS) issued a Survey, realized in 2003, on E-Commerce
Usage and Awareness among Businesses and Households in Trinidad and Tobago. Of the 800 businesses randomly selected 55% responded to the survey. 86% indicate that they have computers. Of these 90% had Internet access. Internet is used for email (98%), business research (84%), software download (54%), on line procurement (42%), customer service support (36%), Intranet/Extranet (26%), and on line sales (22%).
As for e-commerce activities, 43% of respondents said they had a company web site mostly for marketing and customer service purposes. Among the surveyed 24% declared that they did some on line sales, mostly for B2C (27% of the companies were retailers). Internet is used very intensively in the value chain, although not necessarily with actual transactions. 29% of the interviewed declared that they saw an increase due to the web presence (42% among smaller businesses), 40% did not know or answer and 31% claimed that the presence did not increase sales. Almost half of the respondents said that the growth was between 5 and 25%. The surveyed indicated that the main divers for e-commerce adoption were: improving customer service (30%); increasing sales (29%); improving way of doing business (25%); increasing profitability (22%); developing new customers (21%); and cost savings (19%). Interestingly, only 11% said that their e-commerce strategy was developed on the basis of competitive pressure.
Businesses are wary of issues related to trust and confidence over the Internet. Many consider that the payment systems are not ready to support e-commerce; 72% percieve security as a barrier to adoption; 53% find e-commerce too risky, and 49% require stronger authentication systems.
Finally 40% of the businesses would like the government to engage in public awareness campaigns, while others point to the need to pass laws aimed at protecting customers (24%) or ensure privacy (17%).
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